ZPM stroller cover

Zoe Phayre-Mudge is a single mother of three, so I guess she's speaking from experience when she says she designed this because she was sick of clearing biscuit crumbs out from the edges of car seats. That is a chore I am not entirely unfamiliar with myself.

A name like that is hard to forget, but to make things easier, she shortened it to ZPM. Equally memorable are the bold fabric designs she uses on everything from bibs to changing mats: she has an eye for the unusual that has made her a firm favourite with shoppers at exclusive British stores like Liberty and Harrods.

If you see something you like, you'd better snap it up, because she deliberately keeps things fresh with short runs and special editions. Personally, I love this Japanese-inspired design. It's fully-washable and at £22.50 it's not too expensive. Apparently it fits all sizes and brands of both pushchair and car seat - so there's no need for soggy biscuit crumbs under your fingernails any more.

Browse her other designs, which currently include huge blue polka dots and shocking pink spots, at the ZPM website.