Wear your favourite animals with IdaT

The philosophy at IdaT (pronounced 'Ida T' for the founder's name) is simple: pick your favourite animal; pick your favourite colour, then choose what you want it on. Romper suits, hats, bibs, t-shirts and coats all come in a range of not-quite primaries for you to mix and match.

Simple, no? But wait - there's more. The site also contains this charming mission statement: Animals animate positive thoughts and make good conversation between children and grownups from all over the world. Which is true, I guess: more than one good friendship has arisen in the playground over what my daughter is wearing. And there are certainly worse ice-breakers than 'That zebra (rhino/giraffe/monkey) is so you!'.