Cuski: comforters and pillows

Cuski, which is Welsh for 'cuddle', are best known here in the UK for their comforters. Vaguely humanoid in shape, these cloth dollies are something between a dummy and a security blanket. The idea is that the parent sleeps with it for a night, thus transferring a comforting scent to the fabric. Thereafter it serves as a soothing presence for the sleeping baby.

Now, perhaps capitalising on their association with products that aid sleep, Cuski have branched out into orthapaedic pillows. It seems that many future neck, back and circulation problems can be avoided with the correct type of pillow when given at an early age. Cuski promises to keep the curvature of the spine correctly aligned, and, as a side-effect, to cut down on nocturnal tossing and turning. That could be a great selling point for those of you who still share a bedroom.