Oililly Backpacks

Why do all backpacks have to have licensed characters on them? Everywhere I look it's Transformers, Dora, Hannah Montana... they're all so gaudy. When did we give up designs that were fun? When did we decide kids have to be walking advertisements?

This Oilily backpack is just a squirrel, and he's awesome. It looks like your child has a furry friend right on his or her back! It's a little bit on the expensive side, but honestly I'd rather pay more for something this cute instead of paying less for something that makes me even more tired of licensed characters. Not a squirrel fan? Check out this Oilily Owl Backpack.