Cheeky Wipes: making a bum job better

Once again I'm in awe of an entrepreneurial mum. Here I am, stretched with one kid and a normal office-hours job, and meanwhile a mother of three still finds the time to manufacture and launch a new product. Hmm.

This time, the product in question can also earn its creator extra brownie points, for it benefits the planet. Cheeky Wipes are the next logical step to reusable nappies, and if you've ever felt peculiar turning from your eco-friendly diapers to resource-hungry wet-wipes, this concept is for you.

Find out all about it on the website, where every question is answered and every fear (eg, "What about poo?") allayed. Helen Blaber, that admirable founder, seems genuinely enthused about her company, and her commitment is infectious.