Aminals - as if your kids drew their own toys

It's a simple concept, but a charming one: if kids drew their own soft toys, what would they look like? Well, kind of like the artfully mis-spelled Aminals, I guess.

Those shaky lines certainly give them some extra verve, and it's clear that the brief has allowed the makers freedom to do things they'd never dream of when it comes to your everyday product design - check out the whale's tongue, for example. Oops, sorry, I mean 'Wayul' - these creatures are also named as if by a kid new to spelling.

They're kind of sweet, and their extra large size makes them look beautifully huggable too.