Sophie4Sophie pants: factoring in the growth spurt

Babies come in all shapes and sizes, and growth spurts come when you're least expecting them (but usually five minutes after you've bought a wardrobe of expensive baby clothes). With this in mind, the small Brighton (UK) company Sophie4Sophie invented The Pants.

In a world where the average baby clothes fit for 12 weeks, no matter how costly they were, The Pants last an incredible 12 months. And a good thing too, since you'll still love them for at least a year after purchase. The legs roll up and the waistband rolls down, and that adorable cut-out heart expands to embrace any size of healthy baby bottom.

These are custom-made in the fabrics of your choice, meaning you can choose any colour for that kissable heart - and where better place is there to kiss a baby?