04. 17. 2011
Life after birth - with Iiamo
Who better to design products for babies than a dad of twins and of a baby with colic? These are guys who really understand the challenges of parenthood - and who were desperate to retain some semblance of a life despite those challenges.
Fortunately, as well as being harried dads, they are designers - and indeed, they had already taken out a patent on their idea for a self-heating bottle before the babies came. But, perhaps during those long sleepless nights, it became clear that their initial plans were not enough.
It's possible that only a parent can understand the desire for products without harmful substances: it was back to the drawing board for Iiamo's Danish designers, who had suddenly realised what standard feeding bottles can contain. The Iiamo - as well as looking stunning- is free from BPA, parabens, phthalates, and perfume.
Most of all, with its self-heating mechanism, it still strives for that initial goal - a "life after birth". I'm sure that the Iiamo designers are well past that tricky initial stage of parenthood, but they are still helping out others who would like to get a little further than the front door.